Unique Features Portal

News & Media


Client Needs

  • The client, Unique Features, needed a digital platform to transition from print to an online presence.
  • Their goal was to showcase socially relevant stories focused on grassroots issues, unsung heroes, and real-world challenges.
  • They required an intuitive, easy-to-use portal to ensure a seamless content publishing experience.

This was not just another website—it was a mission to amplify voices that often go unheard.

Challenges

  • Ensuring the platform reflected the core values of Unique Features.
  • Creating a user-friendly experience for both readers and content creators.
  • Developing a robust backend system for seamless content management.
  • Optimizing for SEO and responsiveness across devices.

Our Solution

  • Designed a visually appealing, story-driven layout to highlight impactful content.
  • Developed a custom CMS to enable easy publishing and content categorization.
  • Integrated a mobile-friendly, SEO-optimized structure for better reach.
  • Ensured a smooth reading experience with fast load times and intuitive navigation.

The portal was built to inspire meaningful conversations while making content accessible to a wider audience.

Outcomes

The Unique Features portal received widespread appreciation from industry veterans upon launch. The transition from print to digital empowered the team to share compelling stories with a larger audience, driving awareness and engagement in the process.