
Unique Features Portal
News & Media
Client Needs
- The client, Unique Features, needed a digital platform to transition from print to an online presence.
- Their goal was to showcase socially relevant stories focused on grassroots issues, unsung heroes, and real-world challenges.
- They required an intuitive, easy-to-use portal to ensure a seamless content publishing experience.
This was not just another website—it was a mission to amplify voices that often go unheard.
Challenges
- Ensuring the platform reflected the core values of Unique Features.
- Creating a user-friendly experience for both readers and content creators.
- Developing a robust backend system for seamless content management.
- Optimizing for SEO and responsiveness across devices.
Our Solution
- Designed a visually appealing, story-driven layout to highlight impactful content.
- Developed a custom CMS to enable easy publishing and content categorization.
- Integrated a mobile-friendly, SEO-optimized structure for better reach.
- Ensured a smooth reading experience with fast load times and intuitive navigation.
The portal was built to inspire meaningful conversations while making content accessible to a wider audience.
Outcomes
The Unique Features portal received widespread appreciation from industry veterans upon launch. The transition from print to digital empowered the team to share compelling stories with a larger audience, driving awareness and engagement in the process.
